2020 (phew) SHOULD'VE been a year of achieving goals set throughout the decade and fulfilling ambitions... But as it turns out, it became a year most people would want to forget. Us too,homie. But it's not all bad...

Let's put it this way: We're going to try to remember it for its silver linings.

The year threw off our Founder, Priyanka Jain’s plans but it did give her something bigger and better in return. Something no university can make you learn, and no teacher can teach - Entrepreneurship! She eventually went on to building our brand, The Sparkle Story.


At The Sparkle Story, our aim is to curate an exclusive and elusive range of products that not only solve your daily woes but also bring you joy, just at the click of a button!

Our Forte